Mrs. LeAnne Dlamini, is the founder of #ENDGIRLHATE professionally known, as a musician, but behind her brand #ENDGIRLHATE, LeAnne, is also a socialite who does not attend events just to attend events.
She is one of the strongest & smart, women in South Africa who has been incredibly, patient to produce albums, that has not been given the full blown support as other artists or genres have. LeAnne, is a true artist at heart, who aims to sell with the believe that working creatively & collectively with producers, artists & management & to end up not getting great feedback in terms of sales.
Like any other artist would want to produce great sales for their record label & management, it comes to a point where it leaves, an artist feeling nostalgic, asking themselves negative questions such as “Am I good enough or should I just quite the music business, knowing that as an artist you put your entire time & effort to produce exceptional work at the best of your ability.
There is no, doubt that her previous albums, have not received much credit, but keeping in mind that, marketing & selling an album means, that you have to be the brand, of who you are as an artist or musician.
But For LeAnne, she is a mother of two beautiful daughters, & a loving wife to her husband Mr. Sipho Dlamini.
Her family has been her fundamental foundation, to build her brand, consistently supporting her to do what makes her powerful & unique. LeAnne has overcome, many challenges as a musician, without feeling self pity, she is truly a #Warrior who seeks & creates entrepreneurial opportunities for herself & with that kind of business attitude, she has successfully built #ENDGIRLHATE with just using a (HASHTAG) where she was consistently being cyber bullied on social media & she decided to address her bully by just handling the matter in the most mature way because when you are a brand, you need to be fair on yourself when being polite with stakeholders & associates because maintaining a brand, is a strategic & architectural form of running who you are as a business, which can either break or build who you are.
#ENDGIRLHATE has brought women & girls together who come from different backgrounds, careers & lifestyles.
Accommodating all women & girls with all kinds of flaws allowing them to feel part of a community that honours women & girls to encourage, motivate & celebrate one another by embracing their insecurities but also developing healthy interpersonal relationships with fellow #ENDGIRLHATE sisters whereby the #SISTERHOODCONFERENCES & #AVISIONLEDLIFEMASTERCLASSESS are held annually, getting to know what other women & girls struggle with on a day to day basis.
Those struggles could be self-esteem issues, career & educational developmental issues, relationship & social issues included.
LeAnne is one of the most beautiful, incredible, outspoken, smart, confident woman who saw an entrepreneurial opportunity which allows women & girls to aspire to become entrepreneurs, academics, career women, bloggers, designers & go getters of their own future.
#ENDGIRLHATE sisters have started to associate, themselves with a brand that celebrates that girl who never feels appreciated, but also inspiring that, hard working single mother to never feel less of herself, because her finances & circumstances maybe different to other woman.
Engage To Evolve had the opportunity to interview LeAnne Dlamini to know whom she & what she does.
ETE: “How have you managed to elevate your brand LeAnne Dlamini within the entertainment industry & still remain the authentic individual that you have become?”
LD: “I think my personality & character contributes to how I was raised & I believe that people do certain things for different reasons, & in my case I have had a passion for singing since I was a young girl, because I have always wanted the public to hear & feel what I go through when I write & sing my music. So building my brand for past 10 years has been a very long tiring journey, where it is, not an easy recipe to perfect a long relevant brand for an x amount of years, it really needs a person who is willing to grow, who is willing to adapt to change, & being able to accept the things that you cannot change but to be also strong & patience in the world of business especially when it comes to the music industry.”
ETE: “What challenges did you have to encounter when you were trying to breakthrough as an artist?”
LD: “ I am an rnb artist & I have come a long way, where as many South African soul & rnb songs would not get played regularly as much as other genres would get played on air. I am thankful that the 90% local music policy has come into place. Where the South African public can be more intrigued by the different music elements that South African artists are able to produce which is great, because as artists we put so much hard work & effort into our work & now it is finally being recognised & appreciated.”
ETE: “What do you value more about yourself now?”
LD: “ The fact that, I have been able to remain & stay LeAnne. Has humbled me on how I choose to see myself & become the best person that I need to be for myself without having any 2nd thoughts on how I need to do this & that to be able gain & keep certain things just to remain relevant & fresh within the industry. Anyone who knows me from where & how I grew up into becoming a wife to my husband & a mother to my daughters over the years by being resilience, getting & accepting the support from my mother, close family & friends.”
ETE: “As a family woman, how has your family’s support & guidance shaped the value system & strong relationships that you have with your mom, daughters & your husband?”
LD: “My mom, my daughters & my husband have been my biggest support system, the moment I approached my parents about me pursuing a career in the music industry, both my parents were full on prepared to support me from music competition such as the UK X FACTOR up until now owning a global brand #ENDGIRLHATE.”
ETE: “More & many more women appreciate & value how you carry yourself on & off social media mainly because women can relate to one another about issues that are often being debated but are not well put into place with the correct resources & structures to educate women & men on we can prevent issues that affect us as adults but instead seem to pull each other down instead of uplifting each other. How did you deal with negativity before structuring the organisation EndGirlHate?”
LD: “I really could not sustain the negativity at all, especially in a society where career women & female entrepreneurs start giving each other the negative eye look the moment when we all gather at an event, conference, boardroom or as simple as being at a restaurant & me being in the music industry for the past 11 years, I have developed a thick skin to not take criticism personally, but to take it constructively so that, I can address & deal with negativity with love & maturity because women who have respect for themselves know how to approach, handle & deal with a situation that they might feel insecure about & approach the matter oppositely.”
ETE: “Give us an introduction what is EndGirlHate, the aim & purpose of the organisation?”
LD: “#ENDGIRLHATE started off on social media with a hashtag, because I was being cyber bullied, & I needed to deal with the situation, in a manner where, I cannot allow an individual to tell me what I can & cannot do with my life & how I choose to express my happiness. I know we all have our own up’s & downs & moments where we express our happiness in different ways but to really feel so bothered by how other people choose to express their happiness & criticise them in a negative perception not knowing how much effort & patience they had to allow themselves to work effortlessly to be where they are today.”
ETE: “What are you most proud of so far?”
LD: “All I have achieved to this day, it is all about me choosing to be resilience in who I am & allowing God to guide me on how well I execute my work, but I also believe that I have grown so much & have done my best to ensure that with everything that I put hard work into will pay off & inspire someone who is in need of motivation or encouragement.”
ETE: “What can South Africa expect from your latest album?”
LD: “ The WARRIOR album is full grown & sexy, I have infused the Latin-American beats with the African touch to it, stakeholders who will listen & buy my album, will get to know who LeAnne Dlamini is & I believe that every song that is on the album will have an impact or influence to what we women experience in our daily lives.”
ETE: “What advice would you like to give to every women?”
LD: “Realize how much important you are as an individual, we are not all the same, God has created us differently for a reason & I need to emphasis that you have a very special purpose on this earth, start embracing who you are & sometimes, we as women, we can be so mean with each other for the circumstances, that may be challenging & seemingly difficult to overcome, but when reality sinks in, that’s when we realize that we need each other far more, so by building & supporting one another through our problems & insecurities can go a long way than to break one another emotionally, physically & intellectually.”
Follow, LeAnne Dlamini & her organisation #ENDGIRLHATE, on the following platforms.
Instagram: LeAnneDlamini @iamleannemusic